how will your customers find you?
Traditional advertising, newspaper ads, mailings, and word-of-mouth are all great tools to get your business noticed. But where do you send people to find out what you offer 24/7? Your website is your sales person that never sleeps. And if you do not have a brick and mortar building for your business, a website is your online storefront. I will show you how to get noticed.
If you already have a website - but it's outdated and not mobile-friendly, I can help you refresh your brand with a redesigned website. We will make your online presence visually appealing on every device. Let me show you HOW to market your business online and help you decide WHAT your web presence will be.
If you already have a website - but it's outdated and not mobile-friendly, I can help you refresh your brand with a redesigned website. We will make your online presence visually appealing on every device. Let me show you HOW to market your business online and help you decide WHAT your web presence will be.
"We were a start-up business with no idea how to get a web site. Wendy guided us through the process and became an invaluable resource. She continues to offer support and suggestions. Now we realize the importance of allowing a professional to steer us in the right direction. We love our new site and clients have commented on how professional and user-friendly it is. Thanks, Wendy!" -Jenn Holm, Yoga Director, Yoga 4 You, Inc.
your business | my services
What makes me different? I only work with small businesses and organizations. You will receive individual attention and personalized service.
Initial Consultation
I want to get to know you and your business. You may know you need to refresh your brand and get a digital presence. I can show you how your type of business can grow online. Our initial meeting will be for discovery. I will ask you questions about your business, customers, product, and direction. You will determine if the services I offer are a right fit for you. Shortly thereafter, you will receive a proposal with my recommendations... at no charge.
JUMP START PLANS:
- Branding: After our virtual consultation I will recommend the deliverables based on your need and business-type. A brainstorming session is included, if needed. Then I will design a logo, color scheme, develop your message, and offer promotional recommendations. (Let's get your new brand out there!)
- Marketing Plan: After our virtual consultation I will audit your current marketing and advertising. I will explore your competition and discuss the results with you. A marketing plan will be created. It will include a strategic plan development and recommended sales funnel. To take the next step, put your in-house team to work - or let me run with your new Action Plan on a monthly basis.
- Action Plan: Now that you have a fresh new Marketing Plan, you're ready for the next step. I will: (1) Build your social media listings on determined platforms, (2) Claim and customize the top five free online business listings determined by the competition research, (3) Create a Constant Contact email marketing account, database, and e-newsletter template to put your new sales funnel into action, and (4) Develop new messaging and content for your website and other online platforms.
marketingSocial Media Marketing
I will create engagement with postings on your social media accounts. This will give your business online credibility and new customers. REPUTATION MANAGEMENT
I will review your current free online listings and make updates as needed. (Yelp, Google Maps/Business/Search, Bing and Apple Maps listings.) I can also coach you as your team responds to online reviews. EMAIL MARKETING
I will use the Constant Contact platform to create branded email campaigns (Constant Contact monthly subscription cost, based upon database size, is paid separately. ) COPYWRITING
Business writing is both professional and creative. I will refresh content for your website and collateral. I can also compose blog posts to get your valuable message out and increase your online credibility. SPECIAL PROMOTIONS
Just let me know when you have an upcoming sale, seasonal event, or want to get your logo into your customer’s hands! I’ll get busy with creative designs for bag stuffers, flyers, brochures, and more. Don’t need a collateral item? We will use this time to promote the special online in the many free options available. |
digitalWEBSITE DESIGN
Once your site needs are determined, we can talk about the design. I will incorporate your logo (if you have one) and add the color scheme that will make the site as individual as you or your company. WEBSITE DEVELOPMENT
The site design will be created, and the content added. I work with a very user-friendly content editing system. And I'll create a responsive web site that will look great on desktops, tablets, and smartphones. SEARCH ENGINE OPTIMIZATION
I will optimize your website for search engines by strategically placing keywords throughout your web content, page titles, and Meta tags. This will give your business optimal organic search engine rankings for your specific services or products in your preferred geographical location. WEBSITE HOSTING
Your new site will need a home on the internet. I will "host" it and give you the security of a low incidence of downtime. You will be billed a small monthly hosting fee which includes full access to edit your site (and training, too), unlimited pages, website statistics, updates, and ongoing customer support. WEBSITE MAINTENANCE
Prior to launching your site, we'll discuss some options. You may choose to maintain its content, or I can maintain it for you. FYI - Your content management system is as user-friendly as Microsoft Word and you will receive free training and support. |
"I had the pleasure of working with Wendy Waibel on my website for my business, RGW Photography. Wendy is very knowledgeable in website design and advertising and had so many great tips that I've been using every day. I feel I'm a little technologically-challenged but Wendy helped me through all that and I feel I've learned so much about website design, and more about Twitter and Facebook advertising than I ever realized was available. Wendy has a great gift of getting to know someone and uses what she learns about you to design your unique website to your personality and tastes and in doing so, I couldn't be happier with how RachelGWaltman.com turned out. I've received so many compliments from users of the website, asking who I hired to design it. I always tell them Wendy Waibel! She is my website guru!"
-Rachel Waltman
design | website | BLOG
"Anybody can put together a web page and post it on the Internet. However, putting together a web site is a much more difficult task. Until I started working with Ms. Waibel, I had no idea all the intricacies involved in putting together a successful web site. From designing the site to training to creating an effective marketing plan, Ms. Waibel made every step of the process easy and enjoyable. I would not hesitate to work with her again and give her my highest recommendation."
- Lawrence W. Gross, Ph.D.
Chair of Native American Studies
Department of Race and Ethnic Studies
University of Redlands | Redlands, CA.
wendy waibel | marketing consultant
With focus and dedication, my goal is to help individuals and small businesses promote themselves. A strategic and creative skillset guides me to organize and manage your marketing, website, or digital project.
Let's explore the possibilities together.
Let's explore the possibilities together.